Thursday, June 28, 2012

Designer Spotlight: Cut Loose, a San Franciscan Staple


Cut Loose has been a staple brand at By Hand for over 20 years, with their t-shirts, blouses, and pants making up a sizable portion of our women’s casual inventory. Our customers return every year to stock up on the brand’s washable, wearable, and travel-friendly items that exemplify “reliable simplicity”.

The Cut Loose lore begins in the late 70’s when items were actually “cut loose”, or one size fits all, and vended at Fisherman’s Wharf. Lackluster t-shirt colors prompted the company to create their own dyes, a tradition that Cut Loose continues today. The company extensively tests each fabric to see how it takes to dyes, how it holds shape, and how it feels. If you want to learn more about their manufacturing process, check out their website for a mini-tour!

The label is sewn and dyed to order, so each boutique’s selection is hand-picked. Our current summer stock includes women’s cotton t-shirts, basic linen blouses, and tencel/linen blend pants in an array of fresh colors like tarragon, grapemist, and chili. Fall will see a brand-new fabric hitting the shelves, so check back in the coming months for stock updates and photos!

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